2024 Insights Industry Software Leaders: Survalyzer’s Award-Winning Performance

2024 Insights Industry Software Leaders: Survalyzer's Award-Winning Performance

Chapter 1: Introduction and Key Findings

In a comprehensive survey conducted by marktforschung.de, 391 market researchers were asked to evaluate software solutions based on various critical dimensions. Survalyzer emerged as the only survey software provider, securing all 7 out of 7 quality seals in the study. These awards span across usability, innovation and creativity, function range, design, service orientation, price-performance ratio, and recommendation.

Securing top ranks in these categories underscores our dedication to meaningful innovation and user satisfaction. It signifies that we’re not just known in the market; we genuinely resonate with our users, offering solutions that stand out for their intuitiveness and effectiveness.

This recognition is much more than an acknowledgement; it’s a reminder of our responsibility to continue evolving, staying grounded in our commitment to serve the market research community with tools that truly make a difference.

Chapter 2: Study Design

These awards are based on a thorough online survey conducted by marktforschung.de from August 3rd to November 15th, 2023. Over 390 market research professionals from different backgrounds participated, providing a broad view of the software landscape.

Study Conducting Details

The survey was conducted online, making it easy for many market research professionals to participate. Fachverlag even personalized the process by sending invitations and links to individuals, showing their commitment to collecting detailed and individual feedback.

Participant Details

This table delineates the composition of the survey’s respondents, a critical aspect of the study’s design. With 154 institute market researchers and an equal number of corporate market researchers or clients, plus 83 service providers, the survey encompasses a broad spectrum of professionals in the field. This diversity ensures that the insights and findings presented in the study are reflective of the market research industry as a whole.

Participant GroupNumber of Respondents
Institute Market Researchers154
Corporate Market Researchers/Clients154
Service Providers83

Recruitment Strategy & Requirements

Three key strategies broadened our participant pool: personalized invitations, promotions on the main page of marktforschung.de, and engagement through their social networks. This approach ensured varied and representative feedback from the community.

Achieving a quality badge required a top-five ranking based on at least 25 responses, focusing on six image dimensions and recommendation (NPS). Integration of AI emerged as a new category, reflecting its growing importance in the industry but it wasn’t part of the categories with awards.

Chapter 3: Recommendation and NPS

The Net Promoter Score (NPS) serves as a important metric of customer satisfaction and loyalty. It differentiates promoters from detractors, offering a clear indicator of a company’s performance through its customers’ eyes. In this study, NPS showed that users not only like the software but are also willing to recommend it.

Recommendation and NPS results for Survalyzer

Survalyzer’s Net Promoter Score Overview

Our current NPS is 32, with a notable jump to 63 among direct customers. These numbers tell us we’re on the right path, making meaningful connections through our service.

How did we achieve it?

  • Software Redesign: From 2019 to 2022, we reimagined our software to be both advanced and accessible.
  • Focusing on Users: Our shift towards a more user-centric approach has been key in aligning our services with what our customers truly need.
  • Rethinking Support: We recognized the need for change in our customer support, leading to the formation of a specialized team. Their mission is to provide timely and effective help.
  • Valuing Feedback: Listening to and acting on user feedback has fundamentally improved how we support our community.

Chapter 4: Image dimensions

Survalyzer stands out in the study, earning top spots in several categories:

  1. Innovation & Creativity – 1st place with a 4.1 score
  2. Usability – 1st place with a 4.2 score
  3. Willingness to Recommend (NPS) – 2nd place, with 32 for industry experts and 63 for users
  4. Customer-Centric Approach – 2nd place with a 4.4 mean score
  5. Design of the Output – 2nd place with a 3.9 mean score
  6. Range of Functions – 3rd place with a 4.1 score
  7. Senseful use of AI – 3rd place with a 3.4 score
  8. Value for Money – 4th place with a 4.0 score
Image survey for software solutions study top 10 overview

Innovation & Creativity

This category evaluates the software’s innovation and creative solutions, highlighting its ability to revolutionize market practices. It acknowledges our extensive investment in product development, especially our comprehensive software overhaul between 2019 and 2022.

Question that was asked: “You will now see some characteristics by which you can assess providers, regardless of whether you have worked with these providers or not. Please award 5 stars if you consider a provider to be outstanding in a particular area and one star if you consider them to be significantly below average. You can use the values in between to grade your judgment.”

Software Solutions for the Market Insights Industry Awards - Innovation and Creativity Category

Usability / Handling

Assessing the software’s usability and handling involves examining ease of use, intuitiveness, and the overall user experience. For corporate market researchers, who often operate under tight schedules, this category is especially important. Survalyzer ranked highest in Usability/Handling with a 4.2 average, outperforming others. These researchers often work with tight deadlines and value tools that are easy to use right away — which is exactly what we aim to provide.

Our software packages — Survalyzer Essential, Professional, and Professional Analytics—are tailored to ensure that users have access to the features they need, without the bloat. It’s this focus on what users really need that resonates so well with operational market researchers, reflecting our dedication to practical, user-friendly solutions.

Question that was asked: “Give 5 stars if you think their software usability is exceptional, and 1 star if you believe it’s significantly below average. Use the stars in between to grade your assessment of their usability.”

Software Solutions for the Market Insights Industry Awards - Usability Category

Customer-Centric Approach

The “Customer-Centric Approach” category recognizes software that prioritizes user experience and customer satisfaction. This award goes beyond features, focusing on areas that directly benefit users.

Question that was asked: “Give 5 stars if you think their approach to prioritizing user needs is exceptional, and 1 star if you believe it’s significantly below average. Use the stars in between to grade your assessment of their user-centric approach.”

Software Solutions for the Market Insights Industry Awards - Customer-Centric Approach Category

Design of the Output

The goal of this category is to identify the providers that offer the most visually appealing and informative outputs. This award goes to providers that leverages engaging aesthetics, and user-friendly design to empower informed decision-making through outputs like dashboards, charts, and reports.

Question that was asked: “Give 5 stars if you think their output design is exceptional, and 1 star if you believe it’s significantly below average. Use the stars in between to grade your assessment of their output design.”

Software Solutions for the Market Insights Industry Awards - Design of the Output Category

Range of Functions

This category evalueates how users perceive the range of functions of the different providers. The goal of this category is to identify the providers that offer the most comprehensive and versatile software solutions.

Question that was asked: “Give 5 stars if you think their range of functions is exceptional, and 1 star if you believe it’s significantly below average. Use the stars in between to grade your assessment of their range of functions.”

Software Solutions for the Insights Industry Awards Range of Functions Category

Senseful use of AI

The “Senseful Use of AI” category evaluates how effectively and innovatively providers incorporate artificial intelligence into their software solutions. It assesses whether AI features enhance the user experience, improve outcomes, and offer meaningful advancements in functionality. For a reminder of what AI-based features survalyzer has implemented, you can visit our other blog articles about AI-based Key Driver Analysis or ChatGPT integration.

Question that was asked: “Give 5 stars if you think their use of AI is outstanding, and 1 star if you believe it’s significantly below average. Use the stars in between to adjust your rating based on your assessment of their AI implementation.”

Software Solutions for the Insights Industry Awards Senseful Use of AI Category

Value for Money

The “Value for Money” category assesses the overall cost-effectiveness of the providers’ software solutions. It considers whether the pricing of their offerings is justified by the features, functionality, and benefits they deliver.

Question that was asked: “Give 5 stars if you think their value for money is exceptional, and 1 star if you believe it’s significantly below average. Use the stars in between to adjust your rating based on your assessment of their cost-effectiveness.”

Software Solutions for the Insights Industry Awards Value for Money Category

Chapter 5: Conclusion

Survalyzer’s strong showing in the 2024 marktforschung.de study across various categories highlights our dedication to quality and the practical benefits we offer the market research industry. Our focus on innovation, ease of use, and AI shows our commitment to creating software that works well for users.

Interested in seeing Survalyzer in action? We invite you to explore the capabilities that set us apart. Schedule a demo today and discover how our award-winning software can elevate your market research projects.

Chrisitan Hyka

Managing Partner

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