Market Research: Insights & Strategies

Uncover insights and strategies for conducting market research effectively. Explore industry trends, methodologies, and tools to make informed business decisions.

How to analyse open-ended survey responses with ChatGPT integration

How to analyse open-ended survey responses with ChatGPT integration

AI in market research is now an industry standard. This article explores the benefits of AI, specifically Survalyzer and ChatGPT, for text analytics. We discuss how it enhances efficiency, reduces errors, and provides deeper insights, with real-world examples.

27.06.2023

Weighting Your Survey Data: What You Need to Know and How to Do It Right

Data Analysis Feedback Management Market research New Features Survey Dashboards Survey Design and Best practices

Weighting Your Survey Data: What You Need to Know and How to Do It Right

In this article, we discuss the value of data weighting in the research process. We describe how Survalyzer uses survey data weighting and define it. The benefits and disadvantages of data weighting are also discussed, along with how it might...

28.04.2023

MaxDiff vs. Rating Scales: Definition, Examples, and Advantages

Data Analysis Feedback Management Market research New Features Survey Design and Best practices

MaxDiff vs. Rating Scales: Definition, Examples, and Advantages

This article explores definition, use cases and examples of new question type in Survalyzer and tells how MaxDiff can help you to provide accurate and reliable data on customer preferences. Learn why you should use MaxDiff in your questionnaires and...

23.03.2023

Market research New Features Webinars

Our brand-new beta version of Survalyzer Next Generation and its 10 key improvements

Some time has passed since the last major release of Survalyzer and on February 4th, 2020 we finally proudly presented the beta version of our Survalyzer Next Generation survey tool in a webinar! Please click on the link below and...

05.02.2020

Understanding the Customer Journey: A Comprehensive Guide for Businesses

Blog posts Data Analysis Feedback Management Market research

Understanding the Customer Journey: A Comprehensive Guide for Businesses

Unravel the secrets of customer journey understanding. Gain valuable insights and strategies to navigate their path. Discover Survalyzer's expert support for a comprehensive understanding of your customers.

16.10.2019

Understanding Research Methodology: Importance and Different Types

Blog posts Data Analysis Feedback Management Market research Survey Design and Best practices Uncategorized

Understanding Research Methodology: Importance and Different Types

As we explore the definition, categories, and methodology of studies, we can unlock their potential. Learn the key steps needed for producing impactful studies and see how Survalyzer's online survey tool might improve your research workflow.

26.08.2019

How to Create an Online Survey with Survalyzer: The Guide for Professionals

Feedback Management Market research Survey Dashboards Survey Design and Best practices

How to Create an Online Survey with Survalyzer: The Guide for Professionals

17.07.2019

Market Research: Understanding the Definition, Process, and Targeted Approach

Data Analysis Datenanalyse Market research

Market Research: Understanding the Definition, Process, and Targeted Approach

Explore the process and impact of DIY market research. Learn how it aids decision-making, democratizes the landscape, and empowers businesses to unlock insights.

17.07.2019

Category: Market research