Briefly describe how your product or service solves your customer’s problem. This is where you can describe what it is.

For example, if you sell an online course, this is where you could describe what the course is about. Are your customers going to learn howe to hold their breath for three minutes? Who are the instructors?

This is not a place for you to put pricing or what’s included in their purchase or subscription. That comes later. Think of an iPhone: it’s phone with a fancy camera. This section is to talk about the fancy camera and features. You’ll get to reveal the price and what’s in the box later. Not here.

Tell your customers how easy it is to do business with you

Short description of this step that
focuses on the benefits or success it
brings your customer.

Short description of this step that
focuses on the benefits or success it
brings your customer.

Short description of this step that
focuses on the benefits or success it
brings your customer.

• This is a clear description of what people get when they buy
• This is essentially, „what’s in the box,“ for your product or service
• It’s also good to mix in positive results your customers will experience, especially if you include some good emotions.
• Bullet points are fine
• Then wrap up with a call to action, like this:

You get all this, plus the confidence you’re living your best life when you purchase PRODUCT today!