Case Study

Valuable insights to continuously improve services and processes

Germany, Airport Management

Frankfurt Airport in the landing zone
The Client

Fraport AG

Fraport AG is a global leader in airport management, operating 30 airports across four continents. With its vision of “Connecting the world with tomorrow,” Fraport sets industry benchmarks both at its hub in Frankfurt and internationally. With approximately 18,000 employees and a long history of innovation, Fraport sets the standard for the aviation industry.

How it works

The Challenge

Fraport needed to implement a modern survey platform that would enable the company to independently create and manage professional online surveys with a wide range of question types and flexible analytics capabilities — all while ensuring full compliance with data protection regulations.

The solution had to accommodate multiple topics and target groups, from gathering insights into the needs of passengers and visitors, to analyzing employee satisfaction — helping teams make faster, data-driven decisions across the organization.

This required a comprehensive, flexible survey platform that could handle complex questionnaires and visualize results via dashboards — with customized access rights for different stakeholders.

What we did:

  • One platform: End-to-end survey management

  • AI analytics: Smarter open-comment analysis

  • GDPR compliance: Secure & anonymous data processing

  • Multi-channel distribution: Email, APIs & QR codes

How it works

The Road to Success

1- Market Research
Fraport searched for a partner with innovative capabilities in survey creation and data analytics — and discovered Survalyzer among others.

2- Tender
Based on an extensive requirements list, multiple providers were evaluated. Survalyzer stood out and was selected as the clear winner.

3- Contract & Onboarding
A complex, multi-stage migration of survey data from the previous software to Survalyzer’s new platform followed. The project was tightly managed, ensuring smooth and seamless integration.

4- Go-Live with Survalyzer
Fraport launched its first surveys and immediately delivered a modern survey experience for employees and customers.

How we did it

Survey distribution across every channel

A graph showing a response rate

Fraport uses Survalyzer's multi-channel survey distribution to achieve high response rates. With 22 active surveys and more than 25,500 participants, the company reaches employees, customers, and visitors through email, APIs, QR codes, multilingual surveys, custom survey domains, and intranet promotions.

Testimonials

Our customers’ words speak for themselves.

“Survalyzer hasn’t just arrived at Fraport — it’s become a real hit. This very positive outcome would never have been possible without your dedicated support, guidance, and solution-oriented mindset.”
Alexander SchäferSenior Research Manager