Beyond Standard Surveys

Advanced research methods
for better business decisions

Access advanced research methods for customer experience, employee experience, market research, and product validation. Choose the right method for your goal or combine multiple approaches for deeper insights.

Video Rating
Market Research
Branding
Customer Experience

Collect real-time, moment-by-moment feedback as respondents watch a video.

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UX Research: System Usability Scale (SUS)
Customer Experience
Product & UX

Assess perceived usability of a digital product using a standardized, benchmarkable scale.

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Timed Exposure Test
Market Research
Customer Experience

Show a stimulus for a controlled duration to measure first impressions and spontaneous recall.

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Swipe Cards
Market Research
Customer Experience

Let respondents quickly like or dislike items one at a time in a swipe interface.

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Rank Order
Customer Experience
Employee Experience

Have respondents arrange items by preference to reveal clear priority rankings across your set of options.

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Price Research: Van Westendorp (Price Sensitivity Meter PSM)
Pricing
Customer Experience

Explore the acceptable price range and identify optimal pricing boundaries.

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Price Research: Gabor-Granger
Pricing
Customer Experience

Find the optimal price point by dynamically testing respondents' willingness to buy at different price levels.

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MaxDiff
Product & UX
Market Research
Customer Experience

Determine what matters most to your audience by having respondents choose the best and worst items.

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Map Location Picker
Market Research
Customer Experience

Collect precise geographic data by letting respondents select locations directly on an interactive map.

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Key Driver Analysis
Customer Experience
Employee Experience

Identify which factors have the strongest statistical impact on your key outcome metric.

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Kano Model Research: Concept Testing
Product & UX
Market Research
Customer Experience

Classify product features into must-haves, performance drivers, and delighters.

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Implicit Association Test: Single Object
Branding
Market Research
Customer Experience

Reveal hidden attitudes and subconscious associations toward a single brand or concept.

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AI Open Comments Analytics
Customer Experience
Employee Experience
Artificial Intelligence
Market Research

Analyze open-ended responses at scale with AI-powered sentiment detection, topic clustering, and automated summaries.

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AI Follow-Up Question
Customer Experience
Employee Experience
Artificial Intelligence
Market Research

Automatically probe respondents who give short or unclear open-ended answers to uncover deeper, more actionable insights.

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Brand Health Tracker
Branding
Market Research
Customer Experience

Monitor brand perception, awareness, and positioning over time using repeated measurement.

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Customer Satisfaction Score (CSAT)
Customer Experience
Customer Satisfaction

Measure overall satisfaction at any touchpoint to quickly spot issues.

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AB Testing | Monad Split Design
Market Research
Product & UX
Customer Experience

Test each concept in isolation by assigning one concept per respondent using custom variables for clean, unbiased comparison.

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Net Promoter Score (NPS)
Customer Experience
Employee Experience

Measure loyalty and advocacy by understanding how likely people are to recommend your brand, product, or service.

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Implicit Association Test (IAT): Multiple Objects
Branding
Market Research
Customer Experience

Reveal hidden attitudes and subconscious associations toward brands, concepts, or messages.

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Customer Effort Score (CES)
Customer Experience
Customer Satisfaction

Identify how easy or difficult it is for users to complete key interactions.

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