AI Transformation of Market Research

What we covered

🤖 AI across the research lifecycle

Discover how artificial intelligence is reshaping every stage of market research, from survey design to data analysis and reporting.

💡 How AI is changing the research industry

Explore how research products, workflows, and market expectations are evolving as AI becomes part of everyday research.

⚖️ Synthetic data: Opportunity or disruption?

Learn where synthetic data adds value, where it falls short, and how it fits alongside traditional research methods.

🔍 Maintaining quality and trust in the AI era

Hear how leading research professionals balance automation with reliable, transparent, and high-quality insights.

🌍 The future of market research in Switzerland

Gain perspectives from industry leaders on how the Swiss research market is adapting to global AI developments.

🎤 Expert panel discussion

Listen to an open discussion featuring leaders from Survalyzer, Norstat, Caplena, and TestingTime as they share practical experiences, challenges, and predictions.