How to Reach Your Target Group with Community Extension

How to Reach Your Target Group with Community Extension


Do you often face low survey response rates or uncertainties about inviting the right participants? Traditional survey methods can lead to skewed insights and missed opportunities. The Community Extension by Survalyzer offers a breakthrough: a dedicated community of respondents who are aligned with your target audience and keen to provide feedback. This isn’t just about better questions; it’s about ensuring meaningful engagement and accurate data. In this article, we delve into the transformative potential of the Community Extension, and its real-world impact on survey processes.

Challenges in reaching your target group

The journey of crafting and deploying the perfect survey is fraught with challenges. While the digital age has facilitated easier communication, it has also ushered in a set of unique obstacles when it comes to survey distribution and engagement. Before delving into the specifics, it’s crucial to recognize the common hurdles researchers and businesses often encounter:

Approval from Survey Respondents

One of the more pronounced challenges in modern survey projects is ensuring compliance with evolving data protection regulations. Since the introduction of newer data protection legislations, obtaining explicit consent from survey participants for mass mailings has become a paramount concern. It’s no longer just about collecting responses, but also about ensuring every step is legally compliant.

The Hurdle of Accessing Your Desired Audience

Successfully reaching and engaging your desired target group is foundational to any survey project. Without prior recruitment or a pool of potential respondents, you may find it difficult to obtain a significant number of participants. This often results in an inadequate sample size, compromising the reliability and validity of survey outcomes. It’s essential that the survey reaches a sufficiently large audience to derive meaningful and reliable conclusions.

Gathering Comprehensive Participant Information

Survey results are often influenced by the background information available from survey participants. When you’re missing critical background data, you might be compelled to include more questions in your survey to fill in the gaps. This elongates the questionnaire, leading to an increased dropout rate and potential frustration among participants. It’s a delicate balance: ensuring you have enough data without overwhelming your audience.

Holistic Approach to reach your target group

Rather than treating survey distribution as a one-off event, the Community Extension adopts a holistic approach, fostering ongoing engagement with a dedicated community of respondents. This not only ensures a reliable pool of participants for your surveys but also creates a dynamic ecosystem where feedback is continuous and engagement levels remain high.

In this chapter, we’ll break down the key features of the Community Extension and illustrate how each one addresses the challenges previously discussed.


Getting respondents to initiate their journey with your surveys starts at the sign-up stage. The Community Extension prioritizes a hassle-free and intuitive sign-up experience to ensure maximum participation.

  • User-Friendly Interface: Designed with ease-of-use in mind, potential respondents can quickly create their profiles without hurdles.

  • Protected Member Area: Once signed up, participants gain access to an area where they can interact with survey content and view their profiles. This not only enhances their survey-taking experience but also assures them of the privacy and security of their data.

  • Self-Service Data Update: Community members have the autonomy to update their information, ensuring their profiles are always current. This feature minimizes the redundancy of requesting the same information in future surveys.

Credit System

To maintain high levels of participation, it’s crucial to acknowledge and reward the time and effort respondents invest in your surveys. The Community Extension’s credit system addresses this need brilliantly through:

  • Enhanced Engagement: By rewarding participants with credits, they feel valued and appreciated, leading to higher response rates and consistent survey participation.
  • Customized Rewards: Credits can be tailored to resonate with your target audience, ensuring they find real value in the rewards they earn.
  • Cost-Effectiveness: A credit-based system can be more economical than traditional incentive models, allowing for better budgeting and ROI.
  • Building Loyalty: Offering credits cultivates a sense of loyalty and belonging among participants, fostering a long-term relationship.

Here’s an example from Helvetia’s portal, which is a Swiss insurance company operating in Europe, of an incentive to participate in surveys:

Portal page

The portal page isn’t just any webpage; it’s an extension of your brand, styled in your company’s distinct corporate design. This personalized touch creates a sense of familiarity and trust among panel members, ensuring they feel right at home. The key features of portal pages are the following:

  • Unified Brand Experience: A portal in your company’s design ensures a seamless and consistent brand touchpoint, enhancing trust among panelists.

  • Instant Accessibility: Members can readily access their participation history and ongoing surveys, making their involvement more straightforward and hassle-free.

  • User Autonomy: The ability for panelists to view and edit their data whenever they want fosters trust and gives them a sense of control over their involvement.

  • Reduced Dropouts: Easy access and the ability to manage their profile can lead to reduced dropout rates as panelists feel their experience is valued and managed efficiently.

It’s worth mentioning that Portal Pages usually require a dedicated project with Survalyzer. Real-world applications of that combination could include:

Helvetia’s portal exemplifies how brand essence can be seamlessly integrated, providing panelists with a familiar environment to view their history and manage profiles.

On the other hand, AXA’s portal skillfully balances brand consistency with user-friendly design, enhancing engagement by ensuring panelists feel a sense of belonging and ease:

Portal Page made for Axa by Survalyzer

Connection of Member Fields with Survey fields

True power in survey analytics is unlocked when you can combine a respondent’s answers with what you already know about them. By connecting member fields with survey responses, Community Extension ensures you’re not just gathering data, but orchestrating insights.

The system’s capability to dynamically show or hide questions based on a respondent’s profile optimizes the user experience, ensuring pertinence and succinctness. Yet, the deeper advantage lies in post-survey analysis. Instead of sifting through excessive data, you can effortlessly segment and analyze results.

Smart Sampling

In the dynamic world of data collection, a one-size-fits-all approach doesn’t always produce the desired results. With its following functions, Smart Sampling emerges as a beacon for researchers aiming to reach their target respondents with precision and flexibility:

  • Quota Management System: Ever faced the hiccup of having too many respondents from one demographic and not enough from another? With our Quota Management System, that’s a thing of the past. It actively monitors and adjusts to prevent such imbalances, ensuring that you don’t over-sample a particular group. This means your survey data will be as varied and comprehensive as you intended.
  • Precision Targeting Capabilities: Being generic is the easiest way to drown in the sea of surveys. But with Smart Sampling’s Precision Targeting Capabilities, you can zoom in on specific target groups with laser focus. Whether you’re aiming for a certain age bracket, geographical location, or any other specific demographic, this feature ensures your survey reaches those who matter most.
  • Leveraging Past Survey Activity: Every respondent’s past interaction with your surveys is a goldmine of data. Smart Sampling recognizes this. By leveraging past survey activity, it refines the selection process even further. This not only boosts your chances of reaching specific target groups but also provides richer insights based on their survey history. For a deeper dive into how this works read our educational article about quota management for Panels.
4 Steps of Smart Sampling in Survalyzer

Community Extension: Client Cases

Community Extension, with its ability to streamline survey distribution and enhance respondent engagement, has found its utility in varied sectors across different countries. Let’s explore how three distinct entities – Kanton Aargau, Municipality of Rotterdam, Municipality of Eindhoven and Sanitas – have implemented and benefited from the Community Extension.

Kanton Aargau

Situated as a prominent province in Switzerland, Kanton Aargau embarked on a digital transformation journey in 2020. Their aim? To digitize the consultation procedure for laws, known as Vernehmlassungsverfahren. This process solicits feedback from crucial stakeholders and the general citizenry on proposed changes in the legal framework.

To achieve this, they set up a panel inclusive of major political factions, educational thought leaders, municipal mayors from the province, and association representatives. Recruitment was initiated through physical letters, providing an option for citizens to sign up through the province’s citizen account. Notably, the panel was seamlessly integrated into their official website, offering surveys to logged-in panel members.

Municipality of Rotterdam

The Municipality of Rotterdam champions citizen engagement via the Digital City Panel Rotterdam, a platform uniting over 7,000 Rotterdammers. These residents contribute their perspectives on myriad city matters, from parking and environmental initiatives to library renovations. The feedback directly influences municipal decisions, ensuring policies align with local needs and sentiments.

Using Survalyzer’s Community Extension, the platform prioritizes participant privacy and data security. All responses remain anonymous, safeguarding personal details for research use only. This not only provides the municipality with crucial insights but also fortifies the bond between Rotterdam’s governance and its citizens, promoting shared progress.

Portal Page made for Municipality of Rotterdam by Survalyzer

Municipality of Eindhoven

In a bid to automate panel management and source reliable data, the Municipality of Eindhoven turned to Survalyzer. Beyond meeting their initial requirements, Survalyzer extended a unique panel management functionality. This feature empowered the municipality to build a secure, member-specific database within the Survalyzer ecosystem. Consequently, surveys became more tailored, deriving insights from previously collected data, and members could independently update their profiles. This autonomy eliminated the need for external researcher intervention. All panelists undergo a rigorous two-step registration, ensuring comprehensive profiling.

Eindhoven’s DigiPanel is more than just a tool; it’s a platform for the citizens to voice their opinions on diverse subjects – from local politics to neighborhood quality. Members receive sporadic questionnaires throughout the year, always with a choice to participate. Interested locals can join this initiative, assured of their data’s confidentiality and the voluntary nature of each survey.

Survalyzer's team together with workers from Municipality of Gemeente Eindhoven

The Municipality of Eindhoven has been working with Survalyzer for several years. The software has many features, is user-friendly (for both user and respondent) and very flexible.

The contact with Survalyzer is pleasant and the great thing is that they are open to suggestions and developments and are quickly at your service in case of any problems! We are very satisfied and with the recent purchase of panel management we hope to be able to use our municipal DigiPanel even more effectively to optimize our service.

– Esmee Jonk, Data analyst at Municipality of Eindhoven


Sanitas, a leading Swiss health insurance provider, has been pioneering in enhancing customer experience through the Sanitas Dialogue Forum. Using the Community Extension, they’ve seamlessly integrated a platform where customers, specifically Swiss residents over the age of 18, can provide direct feedback on the company’s diverse offerings. Through this initiative, they’ve effectively streamlined the process of gathering invaluable insights for both face-to-face and remote user tests.

Evaluating various touchpoints, including their client portal, print magazine, and website, has become a data-driven endeavor. As an added incentive, participants in the forum are awarded bonus points, which can be redeemed for various vouchers or donated to charitable causes. This dual-benefit system not only ensures high-quality feedback from engaged participants but also strengthens Sanitas’s relationship with its clientele, reinforcing a bond of trust and mutual benefit.

Santitas portal page with Survalyzer Community Extension

Implementing Community Extension

Throughout this guide, we’ve explored the transformative power of integrating the Community Extension within varied sectors and industries. From enhancing customer engagement in diverse markets to obtaining high-quality, actionable feedback, its potential to revolutionize traditional data collection methods is undeniable. Organization like Eindhoven Municipality, Sanitas and Canton Aargau are prime examples, demonstrating the tangible benefits of this integration in real-world scenarios.

Christian Hyka

Managing Partner
Are you ready to supercharge your feedback management processes?

It’s time to step into the future and let the Community Extension reshape how you interact with and understand your community. Book a demo now with our expert, and let’s embark on this journey together.

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